Promoting Your Artwork Online: Strategies to Gain Visibility and Connect with Buyers

Where Can I Promote My Art Online?

Getting your art seen online can be challenging, but it’s not impossible. You can try many different strategies to promote your artwork, from creating a website to participating in social media groups.

You can also enter art competitions to increase your visibility. Some of these competitions can even lead to media coverage.

Facebook Groups

Facebook groups are a great way to build an audience and promote your art. However, it is important to remember that you should focus on building a community of people with common interests rather than just advertising your work.

Posting new content regularly can be a challenge, but there are several tools that can help. These tools allow you to schedule posts to be uploaded at specific times, such as when your audience is most active.

It is also recommended that you create an official artist page on Facebook instead of using a personal profile. This will increase your visibility and make it easier for potential buyers to find you.


One of the best ways to promote your art on Instagram is to share behind-the-scenes glimpses into your creative process. This can include progress shots of paintings that you are working on and sketches that show your unique style. It can also be helpful to post video posts, such as a time-lapse of a painting or a quick sketch tutorial. Instagram also offers analytics for Reels and Stories, which can help you track the performance of your content.

Using Instagram can give you the opportunity to connect with a broader audience and build a loyal fan base for your artwork. However, you should remember to create high-quality photos of your art and use hashtags to make it easier for people to find you.


Pinterest is a great platform to promote your art because it allows you to pin your artwork and share it with others. You can also create a profile where you can showcase your work and connect with potential buyers.

Make sure your profile name and description include relevant keywords to help people find your art. Also, use video idea pins to entice users to click and learn more about your art.

It is important to remember that building a presence on any social media channel takes time. However, if you continue to post high-quality content and engage with your audience, you will see results over time.

Deviant Art

DeviantArt is one of the largest art communities online, and it offers a range of features for artists. It also hosts offline gatherings called DEVmeets where artists can network and collaborate with each other.

To maximize your chances of standing out on the site, try to create a unique style that distinguishes your work from other pieces of art. It is also advisable to utilise hashtags when posting your artwork on the site. This will help buyers find your work easily when searching for specific keywords.

Additionally, you should proactively add other DeviantArt artists to your watch list. This will increase the likelihood of them adding you back, and will also encourage more people to check out your art.

Art Website

An art website can be an excellent way to promote your work and connect with new art buyers. It can also help you build your brand identity and boost your reputation in the art world.

Creating an art website can be intimidating for many artists, but it’s worth the effort. Start by defining your goals for the site. Decide whether you want to sell artwork or simply display your work. Choose a content management system that supports your objectives.

Keep the text to a minimum and focus on showing visitors your art. Overwhelming them with text will bore them and turn them away from your gallery.


Steemit is a unique platform that can help you get your art seen by a new audience. It can also be confusing to navigate – the site is full of strange lingo that you may not understand, and it can be difficult to figure out how to best promote your content.

One way to make your posts stand out is to use the introduceyourself tag. Many people watch this category and manually upvote those who post it, as a sign of support and encouragement for newcomers. Try to be creative with your tag and write a well-crafted introduction. If you do, you will find it easier to gain a following and earn rewards.

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